MAD’s ground-breaking approach of using by-products produced by other industries to make our products is truly unique.
We use lignin, a by-product from the paper industry, as the primary ingredient in our base product, MAD MOISTURE, which is a genuine, peat-free, alternative to plastic and chemical based hydrogels.
MAD saves time, effort, and money by reducing water and fertiliser use by preventing run off, therefore improving the soil and having a positive impact the environment farmers, growers, and gardeners rely on.
MAD Moisture
provides water and nutrient retention that rivals that of genuine peat, subsequently improving your soil structure and requiring less frequent watering and fertilising by up to 50%.
MAD Baskets & Pots
Contains a further peat-free specific fertiliser that is specially formulated for peat-free growing media to provide the optimal growing environment for your plants.
MAD Vegetables & Blooms
MAD Vegetables & Blooms further adds a seaweed-based bio-accelerant to this optimised blend further allowing your plants to truly reach their potential.
MAD Soldier Frass
Our standalone organic fertiliser is produced by feeding leftover brewer’s mash to the black soldier fly. The result is a carbon neutral, organic product with a balanced nutritional N-P-K profile of 3-2-2. MAD SOLDIER FRASS can be blended with other composts or used to top dress plants.
MAD Trees & Shrubs
MAD Trees and Scrubs is a bespoke blend designed to increase both the strike/survival rates of trees whilst aiding establishment.
MAD Slug & Snail Defender
100% natural and organic, MAD Soldier Frass also acts as a slug and snail defender, by deterring slugs with it’s coarse texture and offputting insect metabolites. Snails hate it: Plants Love it!
ACHIEVE CONSISTENT AND MORE VIBRANT PRODUCE FOR YOUR BUSINESS
Our MAD processes are truly unique, using by-products from local breweries and paper production, and processing the resulting by-products into carbon neutral, peat-free additives that will transform British gardens and agriculture.
With groundbreaking levels of peat-free water retention and nutrient availability, your plants will experience stronger growth, brighter blooms, and a consistently superior yield.
RESEARCH & DEVELOPMENT
More than 5 years research and development alongside Universities and some of the world’s leading scientists in peat-free regenerative farming and soil condition, the efficacy of MAD’s peat-free product range is backed by years of reliable data and evidence. MAD truly is the answer to peat-free gardening.
APPLICATION
MAD products are easy to apply and have a cumulative impact over time. No specialist equipment is needed for farmers and commercial growers. Our organic products are safe for both large scale and domestic users and are blended specifically for peat-free conditions.
Sustainable
practices
MAD Moisture and its family of products are organic, plant-based, and easy to use. They promote healthier, more vibrant plants naturally, cutting down on synthetic chemicals and watering frequency. With frass added to MAD Moisture+ and MAD Maxx’d, you also reduce food waste and CO2 emissions—each kilogram of frass offsets over 7 kg of CO2. By choosing MAD products, you’re not just helping your plants thrive—you’re making a positive impact on the planet.
PROVEN
RESULTS
Working with top experts in regenerative farming and soil health, our sustainable products deliver proven results. MAD Moisture, MAD Moisture+, and MAD Maxx’d effectively lock moisture into the soil, reducing runoff and ensuring consistent nutrient uptake. This means healthier plants with less watering and feeding, saving you time, effort, and money while supporting sustainable practices.
EXPERT
SUPPORT
Our expert team at MAD Company designs and manufacture innovative, plant-based solutions that enhance crop health, quality, and yield. We collaborate with leaders in agriculture and horticulture to create sustainable blends that are easy to apply, cost-effective, and deliver outstanding results. Whether you’re in farming, forestry, a c commercial ornamental plant grower or keen gardener, our experts are here to support you every step of the way.
Environmentally Friendly SOLUTIONS FOR YOUR Garden or vegetable patch
Grow stronger plants u0026 tastier home-grown produce in your garden with natural soil conditioners u0026 fertilisers.
Achieve a consistent and more vibrant produce for your business
Cut fertiliser and watering costs by up to 50%
Enhance the strength and growth of trees and forests
Improve your strike rate by up to 90%
Chemical-free tailored solutions for your farm soil u0026 crops
Boost crop health u0026 increase yield with bespoke products custom-designed for your farm’s conditions.
COMMITMENT TO SUSTAINABILITY
MAD Moisture products are 100% organic, plant-based,
and eco-friendly, reducing:
Synthetic chemical use
Water consumption
Soil degradation
CO2 emissions – Each kg of frass in MAD Moisture + and MAD Maxx’d offsets over 7 kg of CO2.
PROVEN PERFORMANCE, TRUSTED BY EXPERTS
Backed by leaders in regenerative farming and soil science, MAD Moisture consistently locks in
moisture, reduces runoff, and enhances nutrient retention—outperforming peat-based alternatives.
Join the Peat-Free Revolution
Choose MAD Moisture and grow sustainably—because the future of gardening starts today.
“I was contracted to plant and maintain the hanging baskets for a pub.rnThe pub owners wanted something vibrant and low maintenance, so I used Mad Moisture. The results were outstanding! The flowers were vibrant, and consistently in bloom despite some unusually hot and dry weather, and without the need for constant attention.u003c/bru003ernI saved a significant amount of time on watering and maintenance and management was thrilled with the results. I’ve used many different products over the years, but this one really stood out for its effectiveness and ease of use. I’ll definitely be recommending Mad Moisture to other clients.u0022rn
Katie Jones, Avid Gardener
“I was contracted to plant and maintain the hanging baskets for a pub.rnThe pub owners wanted something vibrant and low maintenance, so I used Mad Moisture. The results were outstanding! The flowers were vibrant, and consistently in bloom despite some unusually hot and dry weather, and without the need for constant attention.u003c/bru003ernI saved a significant amount of time on watering and maintenance and management was thrilled with the results. I’ve used many different products over the years, but this one really stood out for its effectiveness and ease of use. I’ll definitely be recommending Mad Moisture to other clients.u0022rn
Katie Jones, Avid Gardener