RESTORING VITALITY TO YOUR SOIL
Scientifically formulated blends that enhance water retention and promote plant health.
REVOLUTIONARY, ORGANIC, CARBON NEUTRAL PRODUCTS FOR COMMERCIAL ORNAMENTAL PLANT GROWERS AND NURSERIES.
Combining soil science with a passion for making a difference, MAD Company offers transformational, bespoke soil-enhancing formulas drive reduction in water usage, reinvigorate soil, and grow stronger, healthier plants. Our accessible and easy to use products, MAD Moisture, MAD Moisture+ (with added Frass), and MAD MAXX’D (with added Frass and Seaweed) have been developed with a shared purpose: to enhance growing media’s water retention, promote plant health, and ensure your crops thrive.
Contact MAD to transform your growing media and slash your fertiliser and water costs.
Rebuild, Replenish, Regenerate
The pressures of maintaining soil health, managing water consumption, and dealing with unreliable, unpredictable weather systems can be hard to manage. By working with trusted experts in regenerative farming and soil condition, we have created a range of sustainable products designed for everyone from commercial plant growers and nurseries to large scale agriculture, to amateur gardeners. Our solutions massively improve water retention and nutrient availability, resulting in healthier, more vibrant plants all while using less water and fertiliser, leading to greater savings for our customers.
Backed by reliable data and strict quality control, our products meet the highest standards, giving you confidence in their safety and effectiveness.
EXPLORE OUR PRODUCTS
Use 100% organic, carbon neutral soil enhancers for even better results. Our unique products will boost your garden’s biodiversity, transform your gardens, and protect your gardens and allotments, as well as the planet
MAD Baskets and Pots
100% Organic Water Retaining Granules and Organic Fertiliser
MAD Vegetables & Blooms
100% Organic Water Retaining Granules, Organic Fertiliser, with Seaweed
MAD Soldier FRASS
100% organic fertiliser for a more sustainable and productive garden
THE BENEFITS OF USING MAD
IMPROVE Plant
Health
GROW BRIGHTER, MORE VIBRANT PLANTS
Reduce water
usage
SCALE TO YOUR
UNIQUE NEEDS
Regenerate your soil’s microbiome
Rebuild plant
resilience
SLASH fertiliser
USE
Drastically enhance
nutrient retention
FREQUENTLY ASKED QUESTIONS
MAD Moisture helps improve soil structure and increase water retention, ensuring that your plants have consistent access to moisture. This leads to healthier root systems, reduces the need for frequent watering, and helps prevent soil erosion.
MAD Moisture+ including Frass (insect waste), is rich in nutrients like nitrogen and beneficial microbes. It enhances soil fertility, promotes healthy plant growth, and strengthens plant immunity against pests and diseases, leading to more vibrant and resilient plants.
MAD MAXX’D including seaweed and frass is packed with essential minerals, vitamins, and growth hormones such as cytokinin’s. It boosts plant growth, improves root development, and enhances your plants’ ability to withstand stress from drought, pests, and other environmental factors.
Yes! MAD Moisture, MAD Moisture+, and MAD MAXX’D provide natural nutrients and improve soil health, reducing the need for synthetic fertilisers. This supports more sustainable and environmentally friendly gardening practices.
Absolutely. MAD Moisture, MAD Moisture+, and MAD MAXX’D are natural and organic components. They are safe for use in organic gardening and help promote a healthy, balanced ecosystem in your garden.
The frequency of application depends on the specific product and your garden’s needs. Generally, these products can be applied at the start of the growing season and then periodically throughout the season to maintain soil health and plant vitality.
Yes, MAD Moisture, MAD Moisture+, and MAD MAXX’D are versatile and beneficial for a wide range of plants, including vegetables, flowers, and shrubs. They improve overall soil health, which is crucial for any plant’s growth..
Yes, these products are suitable for both indoor and outdoor plants.
These ingredients are completely natural, organic and support sustainable gardening practices. Most of our ingredients are carbon neutral and are waste products from other industries. They are biodegradable and contribute to healthier soil ecosystems, making them an excellent choice for environmentally conscious gardeners.
These products are increasingly available at garden centres, nurseries, and online retailers. Look for products specifically labelled as containing MAD Moisture, MAD Moisture+, or MAD MAXX’D to ensure you’re getting these beneficial ingredients.
“I was contracted to plant and maintain the hanging baskets for a pub.
The pub owners wanted something vibrant and low maintenance, so I used Mad Moisture. The results were outstanding! The flowers were vibrant, and consistently in bloom despite some unusually hot and dry weather, and without the need for constant attention.
I saved a significant amount of time on watering and maintenance, and management was thrilled with the results. I’ve used many different products over the years, but this one really stood out for its effectiveness and ease of use. I’ll definitely be recommending Mad Moisture to other clients. ”
Jackie Brinklow, Professional Gardener