HIGH QUALITY, CARBON NEUTRAL PRODUCTS FOR FORESTS AND WOODLAND
Declining soil health, water management issues, and unpredictable weather patterns have posed a growing challenge to the forestry sector for years. These problems are only predicted to worsen in the near future. MAD provides world leading solutions to these problems.
Use MAD products to almost double your Strike Rate, slash replanting costs and growing your forest’s carbon capture potential. Our bespoke soil-enhancing formulations, grounded in soil science and driven by a passion for change, restore vitality to forest and woodland soils. These formulations protect the soil’s microbiome populations and water retention capacity, ensuring your soil becomes healthier and more resilient year on year.
Whether you plant for biomass production or for forest maintenance, MAD has the solution for truly sustainable forestry. MAD will enable you tackle the challenges of water retention and halve the need for supplementary irrigation. With resilient soil supporting forest health, your forests and woodland will be able to withstand extreme conditions and climate variability, particularly dry periods. Robust soil health naturally promotes pest and disease resistance, and almost removes the need for damaging and expensive chemical treatments.
Contact MAD now to discuss how to reinvigorate your forests and woodland.
Take the lead in sustainable forestry
We collaborate closely with world leaders in sustainable agriculture at Durham University, to revolutionise regenerative farming and secure healthy, fertile soil for the future. Our carbon neutral products are backed up by evidence-based research and reliable data.
A Revolutionary Approach to Sustainable Forestry

IMPROVE STRIKE RATE BY
UP TO 90%

ACCELERATE GROWTH BY
UP TO 25%

IMPROVE WATER AND NUTRIENT RETENTION

INCREASE SOIL FERTILITY

GROW MICROBIOME HEALTH AND DIVERSITY

APPLY EASILY

BUILD DISEASE RESISTANCE

CARBON NEGATIVE
FREQUENTLY ASKED QUESTIONS
MAD is made from 100% organic ingredients that once in the soil, form a natural precursor to humus. This allows the soil to naturally absorb and store water, and nutrients from rain or irrigation, slowly releasing these back into the plants during dry periods. Subsequently, providing a homogeneous water supply, reducing tree stress and ensuring healthy growth.
Mix MAD Moisture with the substrate (quantities!?) and apply it at the bottom of the planting hole, approximately 5 -10 cm below the surface or close to the roots of trees or where the roots will grow. For best results, direct application to the surface is not recommended.
When applying to existing trees please contact the MAD support team for more specific guidance.
One time application, the MAD Moisture remains active in the soil for up to 5 yrs.
Use MAD Moisture every time you plant a new tree.
MAD Moisture can and should be used alongside fertilisers and will reduce the need for fertiliser by up to 90%.
MAD Moisture remains active in the soil for 5 years and drastically improves soil structure, organic matter, permeability, and nutrient availability for all types of plants. This results in greater yields, and healthier, more resilient plants over time.
It remains active in the soil for up to 5 yrs and degrades into humus.
MAD Moisture slowly releases water to the trees, thereby improving water use efficiency. It also promotes better water distribution within the soil.
Mad Moisture improves the roots’ access to soil nutrients and is designed to release water slowly, preventing excessive moisture build up which can cause root rot.
MAD Moisture has a neutral pH value and does not change the pH value of the soil. It is active in a wide soil pH range of 4 to 9.
Store in a cool, dark and dry place. It has a shelf life of at least 2 years in closed bags.
Yes, contact the MAD Team directly for guidance on how to apply to existing trees.
“I was contracted to plant and maintain the hanging baskets for a pub.
The pub owners wanted something vibrant and low maintenance, so I used Mad Moisture. The results were outstanding! The flowers were vibrant, and consistently in bloom despite some unusually hot and dry weather, and without the need for constant attention.
I saved a significant amount of time on watering and maintenance and management was thrilled with the results. I’ve used many different products over the years, but this one really stood out for its effectiveness and ease of use. I’ll definitely be recommending Mad Moisture to other clients.”
Jackie Brinklow, Professional Gardener