Tailored innovation for your farm, soil, and crops
Drastically boost crop health and increase yield with carbon negative products uniquely designed for your farm’s conditions
Year on year, reduced or failed crops hit farming profits, making UK food farming increasingly unsustainable. Regenerative farming methods are growing in popularity, but we must go further – faster.
At MAD Company, we combine soil science with a passion for making a difference. Our bespoke soil-enhancing formulations increase plant resilience and yield, while reducing run off/leaching. By using MAD Moisture, you can achieve better crop performance, more efficient water & nutrient use, whilst maintaining soil health, all of which contribute to a more profitable and sustainable farming operation. With our tailored solutions, reduce fertiliser use by up to 50%.
Get in touch today to find out how to reinvigorate your farm’s soil, restoring it to a healthy soil that’s bursting with nutrients.
REPLENISH, RESTORE, REGENERATE
Whether you’re a farmer or an agronomist, the problems of soil health, water consumption and the pressures of intensive farming are real and have a huge impact on crops and yield year on year. According to a government study (cite) as of 2019 42% of British agricultural land is overworked and the country may have as few as 80 harvests left (Cite). British farmlands fertile soil is a complex ecosystem that many fertilisers decimate.
With MAD you protect your farmland’s soil’s microbiome and ensure its fertility for years to come. Our senior management team collaborates closely with Durham University, leveraging their expertise in regenerative farming and soil health to achieve the best outcomes. Together, we’ve developed a sustainable range of products supported by reliable data and evidence that will revolutionise British farming.
Since 2020 the cost of gas-based fertilizers has skyrocketed. This has reduced farmer’s profits, highlighted our reliance on foreign industry, and limits what the agricultural industry can do for the environment that it relies on. MAD’s completely carbon neutral ingredients require significantly less intensive use of fertilizer and water, passing the profits and other benefits onto our customers.
You can trust that not only are our products safe to use, made under strict quality control, and of the highest quality, they will transform your land’s fertility.
EXPLORE OUR PRODUCTS
Use 100% organic, carbon neutral soil enhancers for even better results. Our unique products will boost your garden’s biodiversity, transform your gardens, and protect your gardens and allotments, as well as the planet
THE BENEFITS OF USING MAD
Increased crop
yield and quality
Stronger, More
Resilient Crops
Reduced run off
/ leaching
Cut fertiliser
use by 50%
Enhance Soil
Moisture Retention
Increased Cation
exchange
Reduces Soil
Erosion
CCompatible with organic farming
FREQUENTLY ASKED QUESTIONS
MAD Moisture utilises Lignin, an organic water-retaining bio polymer mimicking the natural humus found in the most fertile soils. MAD Moisture absorbs and holds water, releasing it slowly as needed. This creates a natural reserve within the plants, expanding the usual seasonal boundaries of growth, and reducing the need for irrigation and watering by up to 40%.
Water is what allows both soil and plants to retain nutrients to thrive, as well as providing an environment in which the biodiversity can provide the nutrients plants need. By increasing soil and plant’s water retention capabilities we also increase their access to micronutrients that are crucial for healthy, plentiful harvests
By maintaining moisture and base water content in soil, MAD Moisture protects soil structure, from the topsoil down, and prevents excessive drying, one of the biggest causes of soil erosion. By protecting crop quality and yield MAD Moisture also reduces the need for the land to be constantly worked, saving the soil and you from overwork. Ultimately, this also reduces the need for expensive soil restoration measures.
Yes, as a 100% organic product, MAD Moisture is compatible with sustainable and organic farming practices. For those looking to adopt or maintain organic certifications, you can use MAD Moisture without compromising your farming principles. With an EU Certificate of Conformity and pending California Registration you can trust MAD products.